What is a Feather Flag?
A Feather Flag is a 5-15ft tall flag that is used to advertise a company and draw attention to an event or business.
As time waxes and wanes, there are some things that never change! Something that has withstood the test of time is marketing. This blog will help walk you through all the information you may need about feather flags. So let’s dive into how these flags are produced, their life span, everything and anything you may need to know!
Feather Flag History
Feather flags history started in the early 1960s with the American Kite Association. Kite flying was started and/or practiced around the world, including places like India, East Asia, Pakistan, and America, although it was considered more of a hobby. It can be a solo or group activity as some might enjoy the actual flying and others may enjoy just observing. In 1984 a group of American Kite Associates attended a kite-flying festival in Singapore, China, and Bali. The festival in Bali had long, flapping tail flags, laced with bamboo poles and religious messages to the Hindu gods for abundant harvest and crops. This event is what birthed Feather Flags and brought them to the United States of America.
After the kite festival in 1984 and with help from the rise of the internet in the early 1990s, feather flag production exploded! They have gone through many name renditions since then, including “custom banners,” “swooper flags,” and “yard signs.” But no matter what you call them, feather flags are here to stay and remain a proven way to generate attention and increase your retail sales.
What is a Feather Flag?
A feather flag is a 5-15ft tall flag that is used to advertise a company and draw attention to an event or business. The purpose of feather flags is pretty obvious: GET ATTENTION. Like most everything in life, there are pros and cons to any and all marketing activities.
Let’s go ahead and get those cons out of the way:
- There’s always going to be a time factor. Flags will never last forever (more on that later!)
- Feather flags aren’t magic, they can only be in one place at a time.
- You can’t change your flag after production. Once you approve the design and the printing has started, you must go with the design that you chose.
Now for those pros!
- One flag can be moved and/or used in a variety of locations. Examples of where you will see people use their flags are trade shows, events, churches, festivals, and more.
- Feather flags are customizable! You can make them fit whatever your brand is. This will set you apart from other companies that don’t have personalized flags.
- Feather flags are affordable and can be ordered in large quantities to make an even bigger impact.
Although the goal of the flag may change from company to company, the overall purpose is to get customers attention and to achieve your target market to purchase your products and/or services.
Feather Flag Sizes & Price
Feather flags come in a variety of sizes, which means they come in a variety of prices. Price of a feather flag will directly relate to the size. The most popular sizes are 5ft, 6ft, 8ft, 10ft, 12ft, 14ft, and 15ft. When trying to determine the size of your flag, you must understand there is a difference between flag size and kit size. The kits usually add about 2ft to the overall size of the flags. A kit is the poles and mounting hardware for the flag. So our 10ft flag would be a 12ft kit meaning the flag itself is 10ft, but when fully put up, it will stand at 12ft. The only exception to this rule is our 12ft flags, as their kits are 15ft.
Here are the standard prices for each respective size:
These prices are for kits that have the ground spike as the mounting hardware.
o Single-Sided – $74
o Double-Sided – $199.99
o Single-Sided – $109.99
o Double-Sided – $155.98
o Single-Sided – $84.99
o Double-Sided – $154.98
o Single-Sided – $119.99
o Double-Sided – $189.98
o Single-Sided – $94.99
o Double-Sided – $164.98
o Single-Sided – $129.99
o Double-Sided – $199.98
o Single-Sided – $96.99
o Double-Sided – $166.98
o Single-Sided – $134.99
o Double-Sided – $204.98
o Single-Sided – $99.99
o Double-Sided – $169.98
o Single-Sided – $141.99
o Double-Sided – $211.98
o Single-Sided – $114.99
o Double-Sided – $184.98
o Single-Sided – $149.99
o Double-Sided – $219.98
o Single-Sided – $124.99
o Double-Sided – $194.98
o Single-Sided – $169.99
o Double-Sided – $239.99
Single-Sided vs Double-Sided
But what should you do, single sided or double sided?! At Feather Flag Nation, numerous people ask us every day “Should I get a single or double sided flag? What’s the difference? Please help!” Don’t worry, I’m going to explain!
Our Single Sided feather flags are printed on one (1) side of the fabric and you are able to see the design from the back side of the flag. When looking at the image from the back, it will appear reversed or backward and it appears at roughly 65% opacity, meaning it’s not the same solid, bright colors as the front.
Double-sided feather flags are a little different. For our double-sided flags, the design will read the same on either side, and the opacity is 100% for both. We actually print the design out on two separate pieces of fabric and then sew them together. In between those two pieces of fabric is a black mesh so the image from one side doesn’t show up on the other. Double-sided flags are the most popular custom flags we provide, and although they are more expensive, the quality and appeal is better.
Mounting Hardware, Pole Kits, and Feather Flag Accessories
They type of mounting hardware (whether inside or outside) depends on your needs and how you plan on using your feather flag. Before placing your order, be sure to have an idea of how you will be mounting your flag. This could be indoors, outdoors, in parking lots, grass, dirt, on cars, etc. For mounting hardware, the most popular options are the Ground Spike and Cross Base but there are other mounting options are available. The pole kits are based on size and travel bags are based on flags.
Fiber Glass Pole Kits – $39.99
Aluminum Pole Kits – $39.99
Pole kits are unique. Each pole kit includes a 3 or 4pc pole. Each is fashioned differently, but they all serve the same purpose: to mount feather flags! Fiber Glass pole kits include a 4pc Carbon Fiber pole set that’s made of 100% aluminum and has a flexible carbon fiber tip. Unlike our competitors, we don’t use recycled aluminum as it breaks easier and doesn’t last as long.
Aluminum pole kits are also made from 100% pure aluminum, with three straight pole pieces with a top pre-curved pole. Our aluminum pole kits are stronger than the fiberglass pole kits, they hold up to high winds better. The aluminum tip pole kits are 1.15” in diameter, so your feather flag pole sleeve must be 2” wide in order for the poles to fit correctly.
Dirt, Grass, Concrete Mount
Ground Spike – $18.99
Small Ground Spikes (5ft & 6ft flags) – $18.99
Drill Spike – $14.99
The ground spike is the most common hardware used for feather flags across the nation. At FFN, every kit (i.e flag, poles, and mounting hardware) you purchase includes the ground spike by default. Ground spikes are best for sticking your flags into the grass and/or dirt. The actual rod that sticks into the ground is roughly 3ft in total height. This additional height is included in your flags overall height, examples being an 8ft flag, 10ft kit.
Our ground spikes come in standard or small sizes (5ft & 6ft flag) and weigh 4lbs. A ground spike is 1.16” in diameter (where the pole actually sits) and the poles must be 1.15” to fit into the ground spike without being too loose.
Drill spikes are heavy duty and used to drill into hard ground and/or concrete. The drill spike is 12” in total and weighs 2lbs per spike.
Cross Base (X-Stands) – $29.99
Weight Donuts – $9.99
Heavy duty Cross Bases are most commonly used indoors. If you’re doing an event inside or in a parking lot, this base would be perfect. You can just use the base, but you can also add the weighted donut (for an additional $10) to help hold the stand to the ground. This way they are less likely to tip over if bumped into, or if a big gust of wind hits. The weight donuts come deflated and you can fill them with sand or water to add the weight. If you’d like to order the cross base for your flag, it will be an additional $29.99.
Cross bases are 26” wide and 6” tall. All bases weigh around 10lbs each.
Flat Base – $49.99
Our flat bases only work with specific pole kits. The square steel plate base is a solid black steel plate made to fit our real estate pole set and teardrop pole set. Flag-Bases are an additional $40.
Car Wheel Base – $22.99
Foldable Wheel Base – $29.99
SUV Wheel Base – $34.99
Tow-Hitch – $34.99
If you’re looking to attach your feather flag to your car, truck, or SUV, then our car wheelbases are perfect! Just be sure to read over the specs as each mount is different and/or used in specific ways. Our regular car wheelbase is a great option for auto dealerships that are looking to display feather flags on a car lot. The regular base works will all of our 3pc, 4pc, and Carbon Fiber pole sets. Car wheelbases are 16” wide and 8” tall and each base weights 5lbs.
The foldable wheelbase is a chrome wheelbase made to fit over standard tires. This wheel baes is cheaper on shipping, and it’s easier to travel with! It’s popularly used among dealerships. We recommend this base with any of our pole sets. Foldable car wheelbases are 17” wide and 5” tall, weighing 7lbs.
The SUV Wheel Base is similar and/or functions the same as our Car Wheel Base but it’s better to use with larger trucks and SUVS. SUV Wheelbases are 21” wide and 8” tall, each weighing 7lbs.
Our tow hitch makes it easy to take your flag and let it fly as you drive! It’s also a fun and easy way to transport it. Each tow hitch weighs 7lbs.
Bolt-on Wall Mount – $19.99
Pole Mount – $14.99
Angle Mount – $14.99
Angle Bolt-On Wall Mount – $19.99
Bold-On Roof Mount – $19.99
At Feather Flag Nation, we offer 5 different mounts to set up your advertising flags. These mounts include and/or are limited to the Bolt-On Wall Mount, Pole Mount, Angle Mount, Angle-Molt-On Wall Mount, and Bolt-On Roof Mount.
Our Bolt-On Wall Mounts is great for mounting your flag and/or pole set to a wall or fence. This hardware is a great alternative to a standard mount and it works with our 3pc, 4pc, or Carbon Fiber pole kit. This mount DOES NOT work for small 8ft (6ft flag) pole kits. Bolt-On Wall mounts are 12inches tall and 4inches wide. Each base weighs 5lbs and is 1.16 inches in diameter. This mount must be bolted into the wall.
Pole Mounts are straight mounts that can be set up with heavy duty clamps to attach to light poles, fences, or other fixtures. This mount DOES NOT work for small 8ft (6ft flag) pole kits. Pole mounts are 9inches tall and 1inch wide. Each munt weighs 3lbs.
Angle Mounts will function the same as pole mounts, as you can use any heavy duty clamps to attach this mount to light poles, fences, or other fixtures. This mount is great if you want to set up your flag at an angle. This mount DOES NOT work for small 8ft (6ft flag) pole kits. Pole mounts are 9inches tall and 2inches wide, each weighing 3lbs.
Angle Bolt-On Mounts function like the angle mounts, but this mount must be bolted into the wall. They are 9inches tall and 2inches wide, each weighing 5lbs.
Bolt-On Roof Mounts is a great way to guarantee everyone will be able to see your flag. The roof mount can be added to any solid surface and are bolted on for security. They are 12inches tall and 4x8inches wide. Each mount weighs 5lbs.
Travel Bags – $19.99
Our travel bags are used for the following kits:
6ft, 8ft, 10ft, 12ft, 15ft, 16ft, 17ft
Our travel package does NOT fit pre-curved poles.
Only ONE feather flag kit is able to fit into each travel bag.
Tie-Down Clips – $3.99
Tie down clips are to help secure your flag or banners to the poles. All of our feather flags come with a string that hangs from the bottom of the flag. If you’d like to better secure your flag to the pole using this string, you need the tie down clip. Our clips weigh 1lbs.
What is a Vector Graphic and Why Do I Need Them?
Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical expressions, to represent images in computer graphics.
In layman terms, a vector file is an indestructible graphic that allows you to resize your image without losing any quality in the process. The file format you choose will directly affect the quality of images on your flag. For commercial printing purposes, ALWAYS use a vector format for your artwork. The difference between raster and vector file formats is obvious once an image is scaled to a larger size.
In the example image, you will notice that the raster image on the left is pixelated and distorted. The vector image on the right is considered high-quality and won’t distort and/or pixelate no matter how big or small your flag is.
The most common vector file formats are:
- EPS (Encapsulated PostScript): Encapsulated Postscript Vector graphics (Adobe Illustrator), or EPS, is a file extension for a graphics file format used in vector-based images in Adobe Illustrator. An EPS file can contain text as well as graphics.
- Adobe Illustrator (AI): Adobe Illustrator’s native format is an AI file which is created by Adobe Systems. It stands for Adobe Illustrator Artwork file. AI files are vector-based graphics contained in a single panel.
- Scalable Vector Graphics (SVG): An SVG file is a graphics file that uses a 2-dimensional vector graphic format created by the World Wide Web Consortium (W3C). It describes images using a text format that is based on XML. The SVG format is an open standard developed under the W3C, with Adobe playing a major role.
You should always keep an EPS version of your logo for future use. The EPS file format is the most commonly accepted, and vector format used.
RGB, CMYK, and Pantone Colors
The colors that you see on your computer and phone isn’t the same color that will print. A commonly asked question is “Please explain CMYK vs RGB to me, I don’t understand. Why can’t you make the color match my computer screen?”
RGB stands for Red, Green, and Blue. This color mode is used for digital mediums, such as computers, tvs, and phones. Your computer monitor and other RGB displays will display your color with a combination of red, green, and blue light. These lights create bright and vibrant colors with a neon “glow.”
CMYK stands for Cyan, Magenta, Yellow, and Black. This mode is used for printing materials such as feather flags, flyers, brochures, etc. To make color CMYK you have to physically mix different amounts of C, M, Y, and K ink to create your desired color. It’s like mixing paint colors.
Pantone colors use a Pantone Matching System (PMS) based on CMYK to print standardized colors across different businesses and industries. This system is used across the US to identify specific colors, match colors, or guarantee the use of color.
Custom Design, Production Time, & Lifetime Value
Every company creates and/or produces its feather flags differently. When it comes to customization, production, and how long feather flags last, each company varies.
Custom Design Time:
Custom feather flags design phase is based on (1) whether you’re creating the design yourself or (2) you want us to create the design for you. If you’re a designer or you have a designer who can create the flags, download our templates HERE. If you want us to design your feather flag in-house it typically takes 1-2 hours to complete the initial design. After we finish the first version, our design team will go back and forth with you until you’re satisfied with your artwork.
After you’ve completed your design and have placed the order, it’s time for production! Production is the actual printing and sewing of your flag. It usually takes 2-3 business days. After production, your order will be shipped out.
Your feather flags will last roughly 9-12 months. Lots of factors play into flag life including how often it’s used, the weather, and if you take it down at night. The better care you give your flag, the longer it will last!
How to Setup Feather Flags
Setting up a feather flag can get confusing depending on the size, quantity, and tip styles. Here are some easy directions to help you set up your flag. In short, most of them require you to telescope from the thickest to the thinnest piece. The poles have dimples or black insert pieces on the edge that will lock the poles in place.
Instructions for our Aluminum Pole Kit:
Instructions for our Fiberglass Tip Pole Kit:
Other Names for Feather Flags
Here is a list of the most common names for feather flags:
- Advertising Flags
- Swooper Flags
- Flutter Flags
- Blad Flags
- Sail Flags
- Bow Flags
- Teardrop Flags
- Tall Flags
- Quill Flags
- Banner Flags
- Yard Signs
Feather flags are the wave of advertisings future! These marketing materials can be purchased at a low price and displayed for up to a year or more.
Send us your design and let one of our talented designers create a beautiful, custom feather flag just for you. If your budget doesn’t allow for something custom, don’t worry! We have over 600 stock flags that will meet all styles, businesses, and budgets. Our promotional flags are created quickly with proofs available in hours and shipping within days. When you choose Feather Flag Nation, you’re choosing to work with a company that takes pride in excellent work at value prices.