The heat pressing transfers the graphics from the paper to the fabric. This method provides great color matching, vibrant colors, and captures very fine details in the art. The main downside of this process is that the colors will fade faster since they are not penetrating through the material. Unlike dye sublimation, our direct to fabric printing process allows the ink to bleed through from one side to the other, which results in your graphics being visible from the back.
Direct prints also fade slower, but the trade-off is losing fine details on graphics and the colors not be 100% accurate. Since most flags do not contain live images, the direct to fabric print is usually the best option.