How Does Custom Flag Printing Help in Marketing

How Does Custom Flag Printing Help in Marketing?

Do You Need Marketing Help?

Marketing is a huge part of your business and it can feel very overwhelming if you aren’t sure where to start! While online marketing is important nowadays, you should never neglect the power of physical marketing. Think about how many times you’ve driven past a building and not really paid attention to what they do. It happens all the time and could be happening with your business! 

Feather Flag Nation understands the importance of physical marketing and has lots of solutions for your business. It can be easy to get lost in social media advertising, but a physical flag can make a world of difference for you. Having some kind of custom flag or signage for your business can help increase foot traffic by up to 20%! Those are extra sales you are potentially missing out on.

A 2013 study from the OAAA (Outdoor Advertising Association of America) found that 84% of car drivers pay attention to outdoor advertising. This means you have an 84% chance of people coming to your business if you have a custom flag!

What Kind of Custom Flag do I Need?

Deciding you want to get a custom outdoor flag is just the first step! Next, you need to decide what style of custom flag you’d like to get. At FFN we have a variety of outdoor advertising flags to choose from. 

Feather Flags

Our feather flags are our most popular style! They come in a variety of sizes ranging from 5ft all the way up to 15ft! Anyone can use these flags, from restaurants, farmers markets, festivals, and more. These flags can be used indoor and outdoor and make a great marketing tool for any business!

Rectangle Flags

Our rectangle flags also make incredible outdoor marketing! These flags also come in a variety of sizes ranging from 6ft to 12ft. This style of flag is commonly used for car and auto dealerships. You frequently can see these lined against the edge of the lot advertising the different brands they have. If you want to maximize the space of your promotional flag, the rectangle flag is perfect!

Teardrop Flags

Our teardrop style flag is not as popular as our rectangle or feather flag, but still a great outdoor marketing tool! These flags range from 6ft to 10.5ft. Teardrop flags are great for showing casing quick messages, logos, or promotions your company has.

Standard Flags

Standard 3×5 flags can be used for businesses but is more popular with schools, sports teams, food trucks, etc. These flags range from 2ft x 3ft all the way up to 5ft x 8ft. Standard flags are a great way to pinpoint your business location by adding your company name or logo.

All of these custom promotional flags can be made to look however you see fit and can be single or double-sided prints. The most important thing to keep in mind when making a marketing flag is to keep your message quick and easy to understand. 

Effective Marketing for Promotional Flags

Just having a promotional flag sometimes may not be enough, you need to make sure the message you are including on your custom flag is something that 84% of drivers will remember. Having a custom flag with too much text or images may make it hard to read and understand. You want to make sure you market only the most important points of your business.

You also want to make sure your flags are attractive and eye-catching. When looking at outdoor advertising (such as billboards), people driving by will only look at them for 5-10 seconds. This is important to keep in mind as you want to make sure you are keeping your message easy to read in this time frame, this way you know you are getting the best flag.

The above image is a great demonstration on the difference between effective and ineffective promotional flags. The two flags on the right have way too much text and are difficult to read and understand when driving by. The flag on the left is quick and easy to understand. This gives people driving by a higher chance of seeing a $9.99 buffet, thinking “What a great deal,” and then stopping in for some food. 

Promotional Flags are Cheap!

Billboards, commercials, and even radio advertisements can end up costing you tons of money! If you’re running on a budget, custom promotional flags are a great way to still get your message out without costing an arm and a leg.

For our 12′ flag, 15′ kit (kit includes the flag, poles, and ground spike), double-sided it would be $197.98 per flag. For single-sided it would be $127.99 per flag. Our smaller flags are even cheaper, making sure you always have options!

Order a Custom Flag Today & Increase Your Marketing

Having custom banners outside or around your business is a sure fire way to help get attention from people driving or walking by. Remember, 84% of people will look for outdoor advertising when driving, making a great target for you! Here are some things to keep in mind when getting a custom promotional flag:

Make sure your design is easy to read and understand. People will only be looking for 5-10 seconds, so make it pop!

Make sure you get the right shape and size custom flag for you. Would a popular feather flag shape work for you or should you go with the most unique teardrop flag? Pick something that’ll still convey your message easily, while helping you stand out. 

Keep in mind, these are fabric banners. If you leave them out 24/7 in any weather, they will wear and fade faster than if you take good care of them. If your flag is old and you need a new one, we offer replacement flags!

The point of getting custom promotional flags is to make sure you’re doing the best advertising for your business. Don’t let your marketing be a weak point and get some custom flags today! 

Have questions? Contact Us!


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