Have you ever attended an event and feel that it didn’t look like it did in their invitations or promotional materials? Did you feel disappointed that it did not live up to your expectation? Event design is crucial to managing the expectations of your attendees as well as the actual experience you sold to them as an idea through marketing that WS the reason they went. If neither of these match each other, bad comments or reviews ensue. Event design and event planning are mission-critical, every step of the way.
The definition of event design has changed over the last decade and it keeps changing. Although some components of the design aspect have been maintained, many of its other vital parts were given a much-needed improvement. Event design now goes beyond the venue arrangement and theme it now overlaps with all other interactions that take place in an event.
Events are Made to Connect
The reason for an event is to gather around a common point of interest. Many times over we have attended events where we had to sit in rows of chairs in a room with really bad lighting and listen to boring speeches, this is not the standard. Designing and planning for events should break away from this mediocre mold of a stereotype. Event design should work around this archaic way of thinking and we must make it evolve much more so it can allow the connections that can be made in such gatherings. Some smarter event planners and organizers create online platforms where attendees can socialize with each other prior to the event date so they can become more familiar and comfortable with each other. This will also make the attendees be able to discuss their thoughts and opinions of the upcoming event.
Photographing in events is not uncommon. People who are attending your event, knowing each other beforehand, will feel at home in the carpet ready to snap photos. They will surely be comfortable walking the carpet and getting their pictures taken with one another in front of the backdrop you’ve set up for them.
Why is it important?
In marketing an event, your goal is to create a design that will elicit a positive response from your target market that will make them want to attend the event. Other than the event being a purposeful event, the materials that you expose your targets to in order to invite them should be good enough to really make them show up. So essentially, designing for an event is also generating enough interest from your market and then managing the expectations that they should have about the event as well.
A defined event concept is the backbone of a well-organized event that directly results to a cohesive production and good attendee experience. The manner how you and your event is remembered by your customers is the one thing that matters after they had left. This is not an easy task to do, to leave a lasting impression, but if you are able to successfully pull it off it will be rewarding. To make a lasting impression for your events, use tools that will make the event look and feel more exciting. The incorporation of flags, banners, dancing inflatable tubes and step and repeat banners are few examples of the tools that will surely excite whoever go and attend your event. This is important to set their expectation from your materials, taking them through the experience in the event and the lasting memory they will have about how awesome the event was that they attended after they leave.
Word of mouth is still an indispensable tool in marketing even up to this time. Matter of fact, it is still by far the most effective way to market so if their experience was good they will talk about it to a lot of people. If they had a bad experience, they will probably forget about it but if their experience was horrible then it means they too will talk about it to others. It is a double-edged sword.
Venue Additions and Promotional Materials
Was there ever a time that you were with someone and you saw a dancing tube man and genuinely not feel anything but excitement? It is safe to say that that dancing tube man is so interesting to look at and it just grabs your attention. Marketing is promoting. If you have their attention that means you have a chance to sell whatever. There are other forms of media that can be used for promoting events. It comes in form of flags, backdrops and customized step and repeat banners.
If you are wondering what a step and repeat banner is, it is primarily used as a backdrop for taking photos by attendees in events. They may be made out of vinyl, canvas or fabric and in any of these forms they may be adhered to more stable medium like wood for foam. Still don’t get it? Think red carpet and imagine your favorite stars posing for the cameras and you notice there is this huge wall behind them with logos – that is a step and repeat banner. Feather Flag Nation is an industry leader in providing signage for marketing and event promotional materials that can take your event venue look to a whole different level.
Feather flag nation makes quality but cheap backdrops because they understand budget is important for event organizers and sponsors giving you the best value for your money. It takes 3 days to produce a back drop so timing your order should be considered carefully also the hardware is not included in your purchase. You can personalize the backdrop however you want because Feather Flag Nation does not limit you with colors and design. You are in control. And if your order is $100 worth or more, Feather flag nation will not charge you anything for shipping. It’s on them. More savings for you.
Event planning and design does not have to cost an arm and a leg. With Feather flag nation you are assured you are in good hands. They have a team of versatile professionals who can assist you in your event needs. They have experience in providing excellent event and venue promotional materials for birthday parties, company events, fitness competitions, fundraising events, fun runs for a cause and even night clubs.
If you have an event you are planning and you are looking for the best partner who can provide the banners, flags and backdrops for you at a reasonable cost and grant you the creative freedom you need to personalize the look of the event, you’ve come to the right place. Feather flag nation is here to help you.