Optimizing your custom flag design to capture more attention
Every day people drive their daily commute to work, school, stores, etc. or just drive around the city to explore. Everyday people pass by hundreds of businesses, yet people will not know about your company or that it’s essentially there.
Any business or company should invest in custom feather flags or signs. These types of products are an easy and effective way to increase the visibility and conspicuousness of your storefront. Any of the custom flags that we design are typically vibrant and daring which will quickly attract the attention on just about anyone. Those potential customers who drive or walk by every day will remember your business simply by the design of your flag. So, how do you grab the attention of your potential customers with a custom flag?
Our Tips on How to Design Custom Flags
Legibility and Design
The design/layout of your flag is the key! You want to make sure the legibility of your flag relates to a viewer’s ability to understand the symbols, logos, and lettering. Also, how clearly a flag can be seen and read by those driving by with normal vision. For example, if the speed of traffic is 45mph the minimum required legibility distance of a flag is around 360ft (110m). So, it’s more effective to keep the message on your custom flag as simple as possible.
Keep in mind, that what is readable on a sheet of paper or computer screen is not typically transferred to a custom flag. When designing your flag, you want to make sure that the fonts, sizing, space, colors and so on are easy to understand when quickly driving by. With choosing the right font type, you want to avoid serifs, script, texture, etc. You typically want to stick with a Sans Serif font that has a thick simple appearance, for example, a few popular typefaces would be: Futura, Apercu, Gotham, Circular, GT Walsheim and so on.
Sizing and Location
You want to avoid putting too much text — it will make your flag look very cluttered which can confuse the customer. It’s best to just sustain a clear and upfront message. Your custom flag should be visible to a person either walking, driving or standing, It is important to make sure that your potential customers have a chance to react to the sign when they see it.
Once you’ve learned how to design custom flags, the next step is visibility of the sign. The placement or location of your flag plays an important role! The physical appearance of your business location will determine the location, the type and the size of a flag you should have. Prioritize the information you need to communicate, for example, simple sayings such as sales, clearance, event or just a simple logo with your slogan will do just the job.
These tips do not only apply to custom flags – all of your signs should take them into consideration. Remember, sometimes less is more. Keep your signage straight forward, to the point, and readable. At the end of the day, one properly designed sign will perform ten badly designed ones. Next time you are thinking of how to design custom flags, assume your clients will be driving by at high speeds, only allowing them seconds to read your advertisement.