How can I increase foot traffic to my small business?

If your small business needs a little extra help in gaining more foot traffic, custom flags could help! Studies have shown that having some form of outdoor advertising can help increase foot traffic to your business by nearly 20%. People could be passing by your business every day without even realizing you're there. That's where outdoor signage like feather flags can help!

Why is an online presence for a small business important?

Did you google this question? If so, there's your answer! People tend to do research before making a purchase. At very least, they'll look up something like 'tacos near me'. This is why it's important to have an online presence. Without social media, google maps, and an updated website, your business will be difficult for potential customers to find. Don't be afraid to start getting active online.

Do you offer in-stock feather flags as well?

Yes! We have over 600 in-stock feather flags to choose from. Since these flags are already printed, packaged, and ready to go, they can be sold at a lower cost than our custom flags. This can be great for any small business worried about advertising on a budget. Our stock feather flags are 12ft tall and stand at 15ft on their hardware, so you're still going to be grabbing peoples' attention! Our in-stock flags are all single-sided prints, but you can still see the design on the backside, it'll just appear reversed and a little bit lighter.

How long does it take to receive a custom and in-stock flag?

Our in-stock items tend to ship out within 1 business day. Orders of larger quantities may require additional time for packing. Standard production for custom flags is 3 business days for 1-4 flags. Orders of 5 or more may require additional production time. Standard shipping is 3-6 business days, depending on your location. Need your flags sooner? Ask us about expedited production and shipping costs!

5 Easy Ways to Increase Foot Traffic to Your Small Business

Being in the advertising business for over a decade, we know what you need to increase sales for your small business. We’ll discuss different ways to increase foot traffic to your small business. One of the most common questions that most business owners have: “How do I increase foot traffic to my business?”

1. Look at your business from the outside

This may seem obvious, but it is important to go outside your business, across the street, the corner of your lot, and other locations to see how others see your business. First, see if your business is visible from all locations. Then, see how your business looks. Does it look alive? Do you need to add more signage to become visible? How easily can a customer location your business?

Make a list of improvements and begin fixing them. Your business show is easy to spot from everywhere.

2. Use advertising signs to get your business noticed

After completing number 1, it is not time for you to get your business noticed. The easiest and most cost-efficient method is to use low-cost stock feather flags around your shopping center. If you notice a location does not make your business easily visible, place a flag banner at that location to create an easy marker for your customers to find you. These work great at entryways of business centers.

The image above shows a jack-in-box who is in a busy shopping center. They use custom feather flags to mark their location and get noticed. These advertising flags are easy to install and get you noticed instantly. This is one of the easiest ways to get more traffic to your door.

3. Using custom flags and signs for branding purposes.

Sometimes, ordinary stock banners and flags just don’t cut it. It’s time to move to purchase yourself some custom flags and banners. Any successful business you see has great branding. What do you think of when you see a dark green canopy with white text on it? Easy. Starbucks. Starbucks has branded so well that they have made those colors theirs.

In the Jack in the Box image above, you see live images on the custom feather flags, the company’s logo, and a brief message advertising their specials. This achieves three things with ease. First, with live images, you make anyone passing by aware of what you have to offer.

The flags above will make people’s mouths water. Additionally, the text on the flag advertises the item or its low price, another incentive to get the customer to come to your door. Third, the flags easily notify anyone passing by that there is a Jack in the Box in that shopping center.

Outdoor flags and signs are one of the most cost-efficient ways to increase foot traffic to your small business. The investment typically pays itself back many times over with more impressions and sales conversions.

4. Use all local avenues to gain visibility and sales

Groupon and living social offer great ways of targeting local customers. Groupon in particular will do all the work for you. Simply offer them a selling price and suggested MSRP, they will market and sell the items themselves.

Groupon, living social, offer-up, craigslist, and many other sources are great to just post some items on it. They may not bring in a lot of extra traffic, but they will still create some movement. A small 10 to 15-minute setup process can bring in many sales.

5. Have an online presence

Last on the list but probably one of the most important tips we can provide you: Have an online pretense. Almost everyone will google what they are looking for. Because of this, it is important to be set up online with google as a store. Google has several ways to verify your business, choose the one easiest for you, and move forward. Next time someone in your neighborhood searches for an item you sell, you should show up.

Sign up at all online business websites, such as Manta.com, Yelp.com, Linkedin, and add some coupon codes on retailmenot.com. The more web presence that you have, the more likely you are to be spotted. These are just a few of the many ways to increase foot traffic to your small business.

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