Now Offering Product Photography
Here at Feather Flag Nation we are taking our services further and now offering product photography. This is a key part of marketing and for your business. Having the right photos can actually help increase your sales and conversions. In this blog, we’ll go over some of the key benefits of product photography.
Since the pandemic, many businesses have struggled. This is because many places are closed until further notice. However, online sales have boomed. During the holiday season, we saw this at its peak.
Are society is increasingly visual. Whether that is in store, an online store, or social media. The trend now is to have bright, colorful, or even stop motion. This is a chance to be creative. While images on a pure white background are needed, other fun images are essential.
Our society is increasingly visual. Whether that is in store, an online store, or social media. The trend now is to have bright, colorful, or even stop motion. This is a chance to be creative. While images on a pure white background are needed, other fun images are essential.
Build a Unique and Strong Brand Identity
A logo, labels, and packaging only go so far. This has to be pulled together with some product photography. This will help consumers recognize your brand. This also makes your brand more powerful.
Strong photos also have a huge impact on social media. If you think about any big brands and look at their social media, you’ll see there is definitely time and effort being put into the photos used. Another important note is that you also probably recognize the photos that belong to the brand.
Be Visible on Social Media
Social media has long been rising, but what does this mean for eCommerce? No matter what age group or company is in, some or most of your consumers are on social media. Consumers are 40 times more likely to share content that is appealing and has an image. Rather than just post an advertisement that says sale, post an impactful and appealing product photo. Your consumers are then more likely to share with their friends, and the cycle goes on. While not everyone will make a purchase, this will create impressions.
Another reason this is a huge part is that consumers can directly shop on platforms such as Instagram, Facebook, and Twitter. This gives you the power to run ads and be in front of potential consumers at all times. The only way this works though is with successful product photography.
Google Loves Images Too
Not long ago Google introduced shopping through the search engine directly. These images require a clear or white background. However, when consumers use the search engine often times they search for an item, then look through just images, rather than shopping right away. This is the time to be visible and stand out from the crowd. Google also knows this and organizes images with titles, so be sure to include what your image is.
When consumers are shopping online all they have to go on is your photos. Giving them as many photos as possible feels like an in-store experience. Hero images are enough for a consumer to see the product and get to know it. But lifestyle and more creative shots are what drives the sale home.
Not only that but hero images should be done in quality. Something that has been done on a phone, poor lighting, or off white will not look as nice or clear. Any of those issues will turn a consumer away.
This is also an opportunity to create a visual story and show any benefits. This will ultimately create more conversions.
How to Get your E-commerce Photography started at FFN
We currently only offer product photography for small items, such as cosmetics, jewelry, clothing, etc. We are not limited to the ones listed though! Just send us an email to firstname.lastname@example.org or fill out the contact form on the product photography page. From there we can hash everything out through email, such as what you’re looking for, time frame, and pricing. This is also a great time to ask if your product is eligible. After that, you just ship us the product and we take care of the rest. Through the process, we can show you what have and make various edits in Lightroom and Photoshop. We will also give you the sizing you need, whether it is for Amazon, your site, or print.