Single or Double Sided Custom Feather Flag

Single or Double Sided Feather Flags? How to Choose.

How to Choose Between Single and Double-Sided Feather Flags

In my experience, one of the most popular questions I’ve been asked is whether someone should choose a single or double-sided feather flag. Most first-time feather flag buyers always assume that all swooper flags are printed on both sides, that’s not the case. In this article, we’ll discuss why it’s important to know the difference between single vs double, along with how to choose the best version that fits your business needs.

Single-Sided Feather Flags

Single Sided Flags

A single-sided flag is printed on one side, with a reflection reversed on the opposite side. Think of it like when you write on a piece of paper with a marker and it bleeds through to the other side. It’ll be reversed and lighter than the front side.

Make sense?

Single-sided flags work best in all situations but they are best suited for one-way streets and/or when attention can only be seen one way. This is not to say that you can’t use single-sided feather flags for two-way traffic, just remember if you use the single side for double-sided traffic, one side of traffic will only see the reverse of your message. Therefore, it’s important to have large eye-catching imagery (i.e. logos or images), simple designs, and have a clear Call to Action.

Double-Sided Feather Flags

Double-sided Flags

A double-sided flag is two printed feather flag banners that are sewn together. To avoid and/or not see through the flag, we block the middle in-between with a black mesh. This mesh will prevent light from seeping through and allow each side to be seen respectively.

Double-sided flags work best in all situations, but they are best for two-way streets and/or traffic coming from either side (front/back or left/right). To date, these flags are of the highest quality and last the longest due to how we create them in-house.

There is no doubt about it, you can’t go wrong with double-sided flags.

Which Feather Flag Do I Need?

Some of the most popular feather flags are the single-sided style. This is due to the tremendous amount of single-sided in-stock flags that we offer. Since these flags are already printed, packaged, and ready to go, they are great for businesses on a budget. Double-sided flags are more expensive, therefore, more often than not, people choose the cheapest option when it comes to signage. But I think that double-sided is the best choice because it provides the highest quality and lasts the longest.

Now that you have a better idea of what you may need, here’s a quiz to help make the final decision:

  • Do you have the traffic coming from multiple directions? (Yes = 2pt | No = 1pt)
  • Will people view your flag from a distance of over 25 yards? (Yes = 2pts | No = 1pt)
  • Do you need more than 5 Words on your Feather Flag? (Yes = 2pts | No = 1pt)
  • Are you using your flag indoors or outdoors? (Indoor = 1pt | Outdoor = 2pt | Both = 3pt)
  • Will people stand or walk within 5 feet of your flag at a stand or booth? (Yes = 1pt | No = 2pt)

If your score is 7 or less a Single Sided Feather Flag would be your best option.

If your score is 8 or more a Double-Sided Feather Flag would be your best option.

Feather flags are the wave of the future! These marketing materials can be bought at a low price and displayed for up to a year plus.

Send us your design and let our talented design pros create a beautiful custom feather flag for you. If your budget doesn’t allow for a custom flag, don’t worry. We have over 600 stock flags that meet all styles and budgets. Our promotional flags are created quickly with proofs available in hours and shipping within days. When you choose Feather Flag Nation, you’re choosing to work with a company that takes pride in excellent work at value prices.

We take pride in the quality of our products. All custom products are made in-house from our Riverside, CA location.

Have any questions? Contact Us! Send us an email at or give us a call at 1 (877) 900-5692. We are open M-F from 8am-4:30pm PST


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