5 Easy Ways to Increase Foot Traffic to Your Small Business
Being in the advertising business for over a decade, we know what you need to increase sales for your small business. We’ll discuss different ways to increase foot traffic to your small business. One of the most common questions that most business owners have: “How do I increase foot traffic to my business?”
1. Look at your business from the outside
This may seem obvious, but it is important to go outside your business, across the street, the corner of your lot, and other locations to see how others see your business. First, see if your business is visible from all locations. Then, see how your business looks. Does it look alive? Do you need to add more signage to become visible? How easily can a customer location your business?
Make a list of improvements and begin fixing them. Your business show is easy to spot from everywhere.
2. Use advertising signs to get your business noticed
After completing number 1, it is not time for you to get your business noticed. The easiest and most cost-efficient method is to use low-cost stock feather flags around your shopping center. If you notice a location does not make your business easily visible, place a flag banner at that location to create an easy marker for your customers to find you. These work great at entryways of business centers.
The image above shows a jack-in-box who is in a busy shopping center. They use custom feather flags to mark their location and get noticed. These advertising flags are easy to install and get you noticed instantly. This is one of the easiest ways to get more traffic to your door.
3. Using custom flags and signs for branding purposes.
Sometimes, ordinary stock banners and flags just don’t cut it. It’s time to move to purchase yourself some custom flags and banners. Any successful business you see has great branding. What do you think of when you see a dark green canopy with white text on it? Easy. Starbucks. Starbucks has branded so well that they have made those colors theirs.
In the Jack in the Box image above, you see live images on the custom feather flags, the company’s logo, and a brief message advertising their specials. This achieves three things with ease. First, with live images, you make anyone passing by aware of what you have to offer.
The flags above will make people’s mouths water. Additionally, the text on the flag advertises the item or its low price, another incentive to get the customer to come to your door. Third, the flags easily notify anyone passing by that there is a Jack in the Box in that shopping center.
Outdoor flags and signs are one of the most cost-efficient ways to increase foot traffic to your small business. The investment typically pays itself back many times over with more impressions and sales conversions.
4. Use all local avenues to gain visibility and sales
Groupon and living social offer great ways of targeting local customers. Groupon in particular will do all the work for you. Simply offer them a selling price and suggested MSRP, they will market and sell the items themselves.
Groupon, living social, offer-up, craigslist, and many other sources are great to just post some items on it. They may not bring in a lot of extra traffic, but they will still create some movement. A small 10 to 15-minute setup process can bring in many sales.
5. Have an online presence
Last on the list but probably one of the most important tips we can provide you: Have an online pretense. Almost everyone will google what they are looking for. Because of this, it is important to be set up online with google as a store. Google has several ways to verify your business, choose the one easiest for you, and move forward. Next time someone in your neighborhood searches for an item you sell, you should show up.
Sign up at all online business websites, such as Manta.com, Yelp.com, Linkedin, and add some coupon codes on retailmenot.com. The more web presence that you have, the more likely you are to be spotted. These are just a few of the many ways to increase foot traffic to your small business.