Why Outdoor Advertising Still Works!
2018 is here is to stay! The ways in which business has transformed over the past 10 years have been astounding. In this article, I will explain custom feather flags and detail 3 common ways to generate awareness with outdoor advertising, signage and custom feather flags.
Last year, according to Digital Marketer, online usage reached a whopping 50%. iPhone, Androids and mobile devices have conditioned society to expect quick, fast and immediate results. For this reason, a large portion of businesses generally focus there marketing efforts online; while neglecting traditional approaches.
But in this day in age traditional approaches (i.e Signage, Door to Door, Feather Flags) are becoming more rare; but in turn more effective!
Imagine this! The last time you drove down the highway what did you see? What do you remember?
I’m willing to bet that you either saw (1) billboards advertising your local car dealership or (2) feather flags with “Come Inside” in large bright red lettering.
The common misconception in 2018 is that Outdoor Advertising doesn’t work! Well, the feather flags off the freeway gets your attention! It’s not that outdoor advertising doesn’t work. In 2018, if you want to generate awareness you must follow 3 critical steps for business success.
In this article we’ll dive a little deeper but to be successful in online advertising you must do the following:
- Make A Statement
- Create A Flag
- Implement & Maintain
1. Make A Statement
How do you craft a message that people remember? Here at Feather Flag Nation we craft messages all day, everyday so let me tell you what works!
First and foremost, it’s critical to identify what you’re trying to tell your potential customers. Just putting “Open” on your sign doesn’t work in 2018! That’s why we offer pre-made feather flags with proven messages that will get traffic through the door!
Signage is unique because it’s the only art form that allows very little space for your message. All other mediums (i.e. Brochures, Business Cards, Websites) allow you to expand on your message; signage doesn’t. Custom feather flags is a way to start 2018 off right and increase awareness in your target market.
All things considered, the first order of business is to craft a statement internally and/or with us at Feather Flag USA to implement advertising that gets attention and makes you and your company more money!
2. Create A Flag
Our competition would say that they have a leg up on us; but we’ll reply and say that we make highest quality flags in the business! Don’t take my word for it…
Read the hundreds and hundreds of testimonials HERE, about our amazing quality and customer service.
When you create feather flags you must choose high quality material due to unknown weather conditions. Our flags last a year! Our competitors flags last only 3-4 months. Remember this, during the creation process, be sure to pick colors that pop; big, bold, bright colors work for traffic that will pass by quickly (i.e. on the freeway).
Creating a custom feather flag to generate awareness in 2018 isn’t hard at all. But choosing the right flag for your business is an art form unto itself. Therefore, pick a designer with a skill set in advertising, or, you can work with us here at FFN to design custom signage that works.
3. Implement & Maintain
Implement! An idea is worthless unless you can implement it properly. The feather flags you buy with us is an easy 1, 2, 3 step process for implementation.
Let me give you a Major Key! Location, location, location…
When you’re setting up signage be sure to choose the best location to generate awareness. The higher the better! People have an instinctive habit to look up towards the sky; therefore choose the largest feather flag possible and/or get an Inflatable Tube Man to really get attention for your business.
Last but not least, it’s important to maintain your feather flags. Keep your equipment in great condition so you can get the most bang for your buck. I hope this article helps, remember generating awareness is a three step process that includes (1) Making A Statement, (2) Creating A Flag and (3) Implement and Maintain.
A Final Word on Feather Flag Nation
Here at Feather Flag Nation we specialize in outdoor advertising. On our website you will find over 700+ pre-designed templates that will drive traffic to your business overnight. We have over a decade of experience in the industry and we produce the highest quality feather flags in the business.
We pride ourselves in quality; therefore we offer free design services for all custom sign orders. You can jump start your business today by purchasing our most popular product – the 15ft. Custom Double-Sided Feather Flag Kit.
If you have any questions, call our toll free number at 877-900-5692 or email us at firstname.lastname@example.org.
Share Your Experience
Drop a line and let us know how your business is marketing in 2018. How do you get results using traditional outdoor advertising? What have you done that works?